Brand understands that addiction can take many shapes and sizes and how the process of staying clean, sane, and unhooked is a daily activity.
Here he provides not only a recovery plan, but an attempt to make sense of the ailing world.
My qualification is not that I am better than you but I am worse.
Brand speaks to those suffering along the full spectrum of addiction―from drugs, alcohol, caffeine, and sugar addictions to addictions to work, stress, bad relationships, digital media, and fame.
A guide to all kinds of addiction from a star who has struggled with heroin, alcohol, sex, fame, food and eBay, that will help addicts and their loved ones make the first steps into recovery“This manual for self-realization comes not from a mountain but from the mud.
” ―Russell BrandWith a rare mix of honesty, humor, and compassion, comedian and movie star Russell Brand mines his own wild story and shares the advice and wisdom he has gained through his fourteen years of recovery.
He believes that the question is not “Why are you addicted?” but “What pain is your addiction masking? Why are you running―into the wrong job, the wrong life, the wrong person’s arms?”Russell has been in all the twelve-step fellowships going, he’s started his own men’s group, he’s a therapy regular and a practiced yogi―and while he’s worked on this material as part of his comedy and previous bestsellers, he’s never before shared the tools that really took him out of it, that keep him clean and clear.
This book provides evidence-based answers to the key questions asked by marketers every day.
It is the first book to present these laws in context and to explore their meaning and application.
This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries.
Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
It’s about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes.
Inside, you’ll find three simple brand-building steps that can take your program from bad to good or from good to great.
He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels.
This book sees the future and shows you how to get there.
In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year.
It about polarizing uniforms on the field and massive billboards in Times Square.
Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi.
” – Nate Scott, USA TODAY Sports, For the Win”Win or lose, here’s how to build a national reputation for your college sports brand” – Al Ries, Author, Positioning: The Battle for Your Mind”Brands Win Championships offers a practical primer on how to build your brand with story and perception” – Tim Newcomb, Sports Illustrated”Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you’ll find inside this book that’s not actually about sports ” – Seth Godin, Author, Linchpin.